Who we are

My name is Eva and I am the founder of Le Righe di Forte dei Marmi , a clothing and gift brand created by my family.
I come from a family of traders, especially street vendors: an experience I consider a great privilege. My parents were the pioneers of our business, buying from the right markets, giving me advice, and supporting me every step of the way.

Le Righe was born from a market need: every place has its own history, and Forte dei Marmi felt the need for a unique, artisanal product that was different from what already existed.
I started almost for fun, designing striped shirts with local writing, initially without a logo. It all started from there.

It all began with Lucia

It all began with my mother Lucia, who pursued her passion for antiques with taste and dedication for over 40 years. She passed on this love to me and my brother Roberto, and together we have breathed new life into the family tradition, reinterpreting it through our own vision and style.

This photo was taken by an English journalist visiting Lucia's antiques stall in Forte dei Marmi and later published in VOGUE.

The family

Today, that same passion has reached the third generation, with Giorgia, who is leading the brand into the digital world, keeping the artisanal spirit intact.

The garments take shape from my creativity and my eye, through a careful selection of designs and materials, to give life to unique, original creations that are hard to find elsewhere.

Our framework

This painting was created by a painter from our city, whom we sincerely thank for transforming the idea we had in mind into a painting.

It represents our world, the colors, details, and atmosphere that accompany us every day: the sea, stripes, and a recognizable style that speaks to us.

A project born from collaboration and a connection with the local area, which tells our story in a simple and direct way.

We are not just a brand.

We are a community that grows every day, thanks to the people who choose us.

Through videos we share our world without filters:

the garments that are born, those that end up sold out, the laughter at the counter, the real work, done by hand and with passion.

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